This may be a bit off-topic for this group, but here goes anyway...
As I mentioned here before, I am in the process of starting a new business based around turning a hobby project of the last few years into a commercial venture. I'm going through the whole process of developing a business plan for three to five years with projections for sales, revenue, routes to market, staff levels, expenses, R&D investment, etc.
This is presented by advisors as a necessary step. How can you be confident the business will succeed, they ask, without a clear picture of the end goal and a good idea of how you are going to get there.