Marketing & Business Book

Jeff De Luca's picture

The Innovator's Dilemma

cover of The Innovator's DilemmaThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation a

author: Clayton M. Christensen
asin: 0875845851
binding: Hardcover
list price: $35.00 USD
amazon price: $23.10 USD


Jeff De Luca's picture

How To Write a Good Advertisement

cover of How To Write a Good AdvertisementHow to Write a Good Advertisement

author: Victor O. Schwab
asin: 0879803975
binding: Paperback
list price: $20.00 USD
amazon price: $13.60 USD


The sole purpose of a headline is get the person to read the sub-head. The sole purpose of a sub-head is to get the person to keep reading the content. Useful lessons on copywriting.

Jeff De Luca's picture

Triggers

cover of TriggersTriggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and

author: Joseph Sugarman
asin: 1891686038
binding: Hardcover
list price: $19.95 USD
amazon price: $19.95


Ignore a lot of the words on the front and back cover. There are some really good thinking tools in here that you can apply to our line of business.

Jeff De Luca's picture

Secrets of Consulting

cover of Secrets of ConsultingSecrets of Consulting: A Guide to Giving and Getting Advice Successfully

author: Gerald M. Weinberg
asin: 0932633013
binding: Paperback
list price: $29.95 USD
amazon price: $29.95


I consider this book a competitive weapon - a significant competitive advantage. Anything written by Weinberg is worth reading. I once told Jerry that much of his stuff (and others) I read and then go "I wish I wrote that.". He replied something like "yes I used to think that way too then I learned to just be glad that I read it." 'nuff said?

Jeff De Luca's picture

Crossing the Chasm 2nd Ed.

cover of Crossing the Chasm 2nd Ed.Crossing the Chasm

author: Geoffrey A. Moore
asin: 0060517123
binding: Paperback
list price: $17.95 USD
amazon price: $12.21 USD


The first ediiton of this book is also great. One of the really insightful books about high tech marketing.

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